The Shoe Dictionary: United States of Self, a story in pictures about our hidden characters

joi, 4 octombrie 2012

United States of Self, a story in pictures about our hidden characters

You, like myself and every other woman, live in a crazy world. That's a given. Be it a cliche or not, you're living it every day: you're the driven working woman, you're the kind dreamy girl, you're the gentlewoman who loves sex in her own privacy, you're that lady who makes out stories out of objects and buildings from past ages when you come across them, you're the smart and funny party girl who loves to dance all night, but you're also that confident woman who can act like a man.

It's my belief we're all suffering, at different degrees, of DID (dissociative identity disorder). We can switch just like that from one character to another, in a matter of seconds, if the situation we're in requires it. The people we meet and our relationship with them bring out one of our multiple personalites.

Shoes are responsible for bringing out our different selves, too. Just think about it: you slip your feet into some stiletto heels with pointy toe and just like that you're all poised and sexual. You switch to some dirty biker boots and you've got the attitude to run all over anybody.

That's how I see New Look's newest shoe collection. It's complete and complex, with so many styles that range from ladylike to androginous, from sexual and provocative to delicate. It's as if their designers have decided to make us buy all their shoes so we can indulge each of our hidden characters. We're talking about mass market here: affordable, true to this season's trends and a life span of at least a season. So you have every reason to buy as many shoes as you can this season from New Look's collection to satisfy all our your selves.

"United States of Self" is a visual story of what New Look's shoe collection has made me think of. Enjoy! (right click on each photo to zoom)