marți, 9 octombrie 2012

Chiara Ferragni launches her first video campaign

Chiara Ferragni, the much-acclaimed blogger at The Blonde Salad, has taken her shoe designer role seriously. The Italian blogger has just launched her first video campaign for her Fall/Winter 2012-2013 shoe collection.

It was filmed in a studio and it features Chiara wearing some of her shoes, fooling around and striking some poses on a clubby-dancy tune. Not your most creative video campaign, but, hey, at least she looks good and it's better than any other Anna dello Russo video I've ever seen (sorry, couldn't help it).

Chiara started a couple of years ago with some pumps, with classic cuts and fun details (the white heel with black tips, as if dipped in paint). Since she has such a huge fan base, most of the promoting was done via her blog. And then requests started pouring and she created a special website and partenered with several online and offline shops which now sell her shoes. I see a Cindirella story here.

Her latest collection, though, has gotten more diversified: biker boots, ballerina flats, glitter high-top sneakers and T-strap sandals.

If interested, you can check out Chiara's shoes here. Enjoy the video!

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