Puma Creative Factory: next-level DIY with special inks and sunlight

Puma Creative Factory e una dintre campaniile mele preferate de până acum. Că-i creativă, tocmai de-aia. În 2010, dacă mai ţineţi minte, băieţii de la PUMA au lansat campania, prin care invitau fanii să-şi personalizeze pumeţii printr-o aplicaţie pe iPad (nici nu nimeream să-l butonez bine la vremea aia), alegându-şi materialele şi modelele după bunul plac. În seara lansării, noi ne-am distrat cu spray-uri de graffiti pe tricouri şi tenişi. Atunci mi-am făcut frumuseţile astea de tenişi (cu care am „speriat” multă lume la metrou sau pe stradă) pe care îi mai port şi acum, deşi s-a cam dus vopseaua, dar mi-s dragi.

În frumoasa campanie Creative Factory a urmat episodul T7 by Akcent, o ediţie limitată de jachete personalizate, iar anul ăsta, acum câteva zile, PUMA a lansat cel mai recent episod: Love Thy Planet. De data asta e vorba despre conceptul DIY dus un nivel mai sus: printr-un parteneriat cu Lumi şi Wildlife Works, ne putem personaliza tricourile şi genţile din pânză cu o vopsea specială, Inkodye® (un colorant-vopsea special ce se activează la lumina naturală a soarelui). Mai mult, conceptul e unul eco-friendly şi sustenabil, ca să-i fie bine şi Planetei, tricourile şi genţile fiind realizate din bumbac organic şi fair-trade, produs într-o fabrică din Kenya înscrisă în circuitul oficial al REDD+ (Reducing Emissions from Deforestation and Degradation).

În ziua lansării, PUMA ne-a provocat din nou să ne personalizăm tricourile şi genţile. Propriu-zis, am testat procesul şi vopseaua specială Lumi astfel: mi-am ales o fotografie din sutele pe care le car în telefon, băieţii au transformat-o într-un negativ şi au printat-o pe o hârtie specială, acolo, la faţa locului. Apoi mi-am ales un tricou, m-am hotărât unde vreau să „desenez” şi am fixat bine cu cleme bucata de tricou pe un carton. Ăla a devenit spaţiul de lucru. Am avut la dispoziţie trei nuanţe (roşu, albastru şi portocaliu), plus câteva spray-uri, care dădeau efecte de stropi şi alte nebunii, în funcţie de îndemânare. Cu un trafalet am întins vopseaua specială pe bucata de tricou unde voiam să-mi apară modelul, până l-am înmuiat bine de tot. Apoi am scos negativul de la păstrare, l-am întins bine peste bucata udă de tricou şi le-am scos afară, la soare. L-am lăsat să se scalde în soare vreo zece minute, apoi l-am spălat (bine, nu eu, m-a ajutat o tanti de treabă) şi l-am lăsat la uscat. Partea proastă e că am ales o fotografie nu tocmai potrivită: modelul nu e foarte vizibil, numai eu ştiu ce e acolo. Partea bună e că atunci când îl voi purta va fi un „conversation starter” bun.

Băieţii au şi un concurs cu premii mai mult decât generoase (produse PUMA, 2.000 euro, plus comercializarea modelului câştigător în magazinul PUMA din Afi Palace Cotroceni şi pe zorilestore.ro). Până pe 18 noiembrie puteţi să încărcaţi aici (scroll până jos) o fotografie care să ilustreze ce iubiţi voi la Planeta asta sau ce aţi vrea să conservaţi din ea. Baftă!

Uite aşa ne-am distrat la lansare:

InCycle, Puma's biodegradable collection

Sportlifestyle brand Puma has just launched their new eco-consciuos collection. InCycle for Spring Summer 2013, which will hit stores next February, features apparel and footwear either bio-degradable or recyclable to help eco-conscious customers make a difference.

For example, InCycle features their famous "Basket" sneakers made entirely of biodegradable materials: a mix of organic cotton and linen, while the sole is made of a biodegradable platic called APINATbio. But don't imagine you'll plant your shoes in your own backyard when you're done with them. Instead you'll have to bring them back to one of Puma's stores where they will be shredded and then transported to an industrial composting facility system. There they will be turned into natural humus and become part of the ecosystem again. Ain't that nice?

Post-event: Puma Creative Factory

Yesterday I was telling you about the project the sport shoes brand Puma was launching. It's time to tell you all about it!

Last night's event at the new Kristal Glam Club in Pipera was one of the best I've ever attended. Very well organized, up to the smallest details, with a great playful and creative atmosphere encouraged by all of the games and surprises the organizing team planned for us and most of all, with quality guests. Everything lead to a casual and fun evening where we put our creativity to the test as you can find in the following.

 Vali Barbulescu

 

As I told you before, Puma is launching a bold concept: starting the end of November, any customer visiting the Puma Showroom in Afi Cotroceni Mall will be able to choose all the details of the Puma sport shoes Basket or First Round and have it made exactly as he imagined it. You can choose different textures, different fabrics, the colours and combine them in any way. You get to choose even the colour of the labels or the inside! 

In the showroom there will be available an iPad application that we all had fun testing last night. Also, fabric samples are available for those who need palpable inspiration. Once you're done designing, the shoes are ready to be ordered. 

The only downside of this project is the fact that there is a 6-weeks wait list due to the fact that the orders for the customized shoes are centralized and processed one at a time.

 Tudor Chirila and Andi Moisescu

 The creative corner with the iPads and the samples

The show presented by Claudiu Sara from ProFm focused on the 20 creations of Guess Who and Andi Moisescu, the two Puma Romanian ambassadors. Each of them created 10 pairs of Puma shoes which will be posted on Puma's official facebook page where the fans will vote one shoe for each of the two ambassadors. The shoes getting most of the votes will then be produced in 100 pieces to be sold in the Afi Cotroceni showroom and on Guess Who's online shop. 

The two ambassadors created their shoes in one day, using the samples and the help of the Puma design team. Their inspirations were music (Puma Manifest), hip hop culture or even girls, for which he created the Puma Lollihop shoes. 

Andi Moisescu's inpirations were plenty: patriotic (Puma Carpathian), moralizing (Puma Purple Flame), geographical (Puma Holland) and eco-conscious, dedicated to his wife (Puma Eco). 

 

The night continued with a street dance number performed by Trouble Crew and an amazing game/contest that almost everyone joined at least for the fun. We all got some mint Puma sneakers and Puma t-shirts which we then had to customize using graffiti sprays, markers, patterns ecc. It was like crazy: we all looked like a bunch of children let loose in a candy store. 

 

 

Andreea Balan

 

The shoes I made for myself

 

The jurry represented by Daniel Buzdugan, Mihai Morar, Andi Moisescu, Guess Who, Doru (Puma) and Adina (Puma) had the tough task to choose the most creative set. The winner, Ana Nechita (fashion editor for Beau Monde), will get to design a pair of shoes which will be produced in 30 pieces and sold together with the ambassadors' creations.

The fun night ended with confetti and Puma shoe shaped cake. All in all, it was great and Puma team deserves a big round of applause! 

Don't forget to stay tuned and check out the project once it will be available in their showroom. It will be great so you might want to try it as soon as possible so you don't get left out.

What do you think about this project? What's your favourite shoe?

photo source: www.piticu.ro, www.nwradu.ro

Puma Creative Factory

The well known and adored brand PUMA will be launching in Romania at the end of November Puma Creative Factory.

For this project which will be accessible to every customer in their store located in AFI Cotroceni Mall, the brand has teamed up with Andi Moisescu and Laurentiu from Guess Who. The main idea of the project is that any customer would be able to customise his PUMA shoes according to his preferences, using different textures and colours. Choosing one of the styles Basket or First Round, the customer-turned-designer could choose and mix the colours and the fabrics, until he creates an unique shoe.

Tonight I will be attending the lauching event of this project. Hopefully, I will be inspired enough to create a lovely PUMA shoe. Stay tuned for more details to come!

photo source: puma.com