Swedish Hasbeens and H&M join forces: the clogs you will be wearing this summer

 

H&M, the world aclaimed retailer, is known for their sucessful collaborations with a wide range of brands. After the last collaboration with Lanvin which brought new fans, hysteria and revenue, of course, H&M decided to team up with Swedish Hasbeens, a traditional Swedish shoe brand. The result is a clog collection which will hit stores worldwide this spring.

On the 20th of April, about 150 stores from all over the world will be selling the shoe collection  designed in collaboration with Sweedish Hasbeens, consisting of 3 clog styles: sandals, wedges and peep toe slip-ons. They have been exclusively designed for H&M and they are inspired by the traditional 70s Swedish styles, using traditional crafting techniques and natural fabrics.

„I love the genuine feeling you get from Hasbeens, from the wood and the leather, and also how they take something traditional and Swedish and make it contemporary and modern. These Hasbeens for H&M fit perfectly with the ’70s bohemian look that’s so important this coming season” said Ann-Sofie Johansson, H&M’s head of design.

In their turn, Emy Blixt, founder and designer of Swedish Hasbeens, said that:

“We have a strong belief in making better shoes for a better world. We want to make fashion more fun, creative and friendly to both the environment and people. We have loved designing for H&M! It’s a fantastic opportunity to spread the idea of Hasbeens and make these shoes available to more people around the world.”

 

The Swedish Hasbeens for H&M collection consists of 3 clog styles which will be  immediately worn by all bloggers and young ladies connected to the fashion world, turning them into essential  pieces for the season to come. 

The first style is the strappy gladiator wedges with 3 ankle buckles. The wooden sole gives this ultra-popular style a well-deserved reinvention, making it appealing for yet another season. It comes in three colours: cream and tan on a pale wooden wedge and black on a black sole.

The second style is the heeled sandals with an ankle strap, which come in cream and red on a pale wooden sole. They're the more classic, conservative style, which will appeal to all those ladies who enjoy their comfort, but also love to have fun with their summer footwear.

 

The last style is the peep toe slip-on wedge which comes in tan leather with a snake effect texture and laces on top. They're the more simple alternative of the wooden clogs, but at the same time they have two elements which individualise them (the laces and the snake effect), making them a bit more modern and fun.

In sizes raning from 36 to 40, the clogs will come at prices ranging from € 49,95 to € 59,95.

Unfortunately, the list of the stores which will be selling them is not available yet. But let's keep our fingers crossed and hope that the Unirii store in Bucharest (which will be the flagship store in Romania) will sell them too.

What do you think about the H&M collaborations? Do you like the collection? Which one's your favourite?

P.S. The H&M store in Afi Palace Cotroceni will be opened on the 25th of March at 11AM and the one in Unirii on the 26th of March at the same hour. More on this will follow, so stay tuned!

A special thanks to my dearest who translated for me the swedish press release!

photo credits: H&M, shot by Mattias Bardå

Focus on: Acne

Swedish people are cool: everything about them and everything that comes out of their hands and imagination is out of this this world crazy cool. To demonstrate this, I give you Acne. The label has been founded in Stockholm in 1996 by four creative people who developped Acne’s vision: to conceive and develop a lifestyle brand offering highly coveted products. 

They first started with jeans and soon (in 1998) they launched the first full collection. What Jonny Johansson, Acne’s Creative Director, has to say about their label is actually the essence of the label (and of swedish people by extent): "Fashion is the best form of self-expression. We like to design pieces that together form the coolest wardrobe, but is ultimately wearable. It becomes one way of thinking as individual pieces, but together creates a strong, modern and considered statement."

If you have the time and feel intrigued enough, visit the website and you will find that it carries the same coolness and some very unique presentations of the products. What drives me crazy most about this brand is, of course, THE SHOES.

I have rarely seen this amount of originality and coolness in a shoe. Apart from using different fabrics and cuts, the designers use different techniques and like to deconstruct the regular shape of a shoe, to use items/fabrics that no one would ever think of using in a shoe. The result is a very urban shoe, street style fit, for people that are interested in wearing one of a kind shoes that match their hype personality.

I can't help but start by sharing my favourite shoes of them all the ones that are really unthinkably amazing:

 Daring

Dystopia

Yes, that's right, that's a nail! For both sandals and ankle boots, the designers have used heels made of nails and screws - have you ever seen a cooler stiletto high heel? They would give a lot of personality to any evening gown, dress or even the plain regular jeans, managing to deliver a message/a statement. However, I wouldn't recommend these shoes to shy people.

Pin

Vega Grey

The pumps are also really incredible. Most of them in suede, they feature both stiletto and chunky heels, patent leather inserts and hidden platforms. I fell in love with the Vega Greys the first time I saw them - the colour is perfect and they seem the perfect day shoes.

Next, the wedges:

 Admire

Hybria

Bare

 Fusion

 Highway Pocket

Superior

Brace

With zippers, deconstructed wood wedge, open toe and heel, with attached pockets or lacing, this is the shoe that has proved the most productive for the designers. 

They have also created this season's everyone's favourite: the army boots. With fur to make them more girly , patent leather to make them stylish and corset-like top to make them more sexy, the result is an army boot that even a very girly girl would want to wear without altering her personality. The ones with lacing are unisex, I like their dusty grey colour and the side lacing - very catchy.

 Trooper Fur

 Trooper Metallic

 Chopper

Draw

Raya

The designers have freed their imagination from any preconceived idea of a shoe or anything that has been done in the industry prior to them. They have started from zero, creating their own world with their own rules of what to use or not (for what fabric is concerned) and they have created what seemed niche creations for people with a fashion sense cultivated in this direction. Somehow, in between the fame, the fortune and the coolness, they have become a label aknowledged by critics and loved by the audience.

We can only appreciate them and hope that they have more amazing shoes where these came from.

Note: I am aware that I have used the word "cool" too many times, but I couldn't help it, it's amazing what these swedish people have done.