luni, 13 septembrie 2010

Jimmy Choo for UGG - capsule collection for f/w 2010

I think that we could gather in one room the persons throughout the world who are not fans of the famous UGG boots. Also, I think there must be about 5 women around the world who won't want to wear Jimmy Choo shoes on their feet. I am not exactly sure what equation we would have to use in this case, but I am very sure of the result of the colaboration of 2 of the most important names in the shoe business: HUGE.

Jimmy Choo and UGG have decided to create a capsule collection for this autumn. This seems very inspired since every girl all over the world is thinking about how to wear those comfy UGG boots that have created such a frenzy last season, but still manage to be original. The answer lays in the colaboration of the year, I would dear say. The very famous and practical UGG boots have been touched by the magical design of Jimmy Choo. The result? A very eclectic and girly collection of 5 styles (with a few variations on colours and prints).

Here's a glimpse of the 5 styles:

Using beads, a lot of animal prints, fringes and studs, the boots are amazingly adapted to the street styles all over the world, therefore I think they will be a huge success. Plus, how many times will these two so-much-adored brands colaborate?

Here is what the officials had to say, explaining their initiative:

"We are thrilled to be able to offer the Jimmy Choo and UGG customers a unique collection of boots that we believe our customers will covet. The boots are a seamless combination of luxury comfort that the UGG customer has grown to love meeting the high fashion and bold look that Jimmy Choo has perfected."

Connie X. Rishwain - President, UGG® Australia

"Other than Jimmy Choo, UGG Australia is the only other footwear I have in my wardrobe. We are delighted to have created a special capsule that captures the best of both brands - the legendary comfort of UGG with the spirit of Jimmy Choo."

Tamara Mellon - President and Founder, Jimmy Choo

You can see and preorder the capsule collection here.
From my personal point of view, I think that this collection comes at the right time: when everybody was starting to get bored of the UGG boots that everyone wears each autumn/winter and when everybody was looking for a similar, but more original shoe.
So, what do you think? Which ones are your favourite?

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