joi, 23 august 2012

Brian Atwood takes the high way for its first Fashion Film and Ad Campaign

Notorious luxury shoe brand Brian Atwood, currently owned by The Jones Group, has released its first ever ad campaign and accompanying fashion film. Unexpectedly for a first campaign, this one here, brain child of Mert Alas and Marcus Piggott (photography), Giovanni Bianco (creative direction) and Elisabeth Sulcer (styling), features model Candice Swanepoel in explicit and highly sexual poses.

"The Sex Is In The Heel". The name pretty much says it all: exploring a woman's sexuality and her desire for control.

The mood of both the film and the ads is very Madonna-Human-Nature/Justify-my-love-like with a lot of voyeurism, sexual submission and sensual tension. Watch it for yourself and cast your vote: kinky or trashy?

It's kind of like the opening scene or, better yet, the trailer for a classy porn movie. And I love it (but that's no shock to those who've friended me on Facebook or follow my tumblr blog and know I have a thing for explicit photography).

Back to the campaign, kudos to the team for being so daring, especially when it's their first ever! Still, as much as I love it, I think there will be a lot people dismissing it for being too explicit and I guess they're not gonna get featured in that many magazines. But, hey, it's one of the best shoe campaigns ever, so they should celebrate anyway!

Do you think it's too much? Or are you hooked?

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